You hear a lot about these so called savior books. Books that “change paradigms” or “thought lead.” I never think much about these books … but Good to Great is the real deal.
This book on tape was given to me by Diana Westnedge — it made getting into the car so much more enticing. The cogent overview and the chock-full of examples and data was very informative. I was hooked.
The mission was to find companies that for 15 years had an average stock performance that lagged the market and then, after a transition, had at least 15 years of beating the market by at least 3 times. In the United States, there are only 11 companies that fit this criteria. Good to Great details the similarities between these 11 companies and gives an overview of how these transitions happened from a “good” company to a “great” company.
Summation: this book is certainly worth a read (or a listen to)…