Review of The Anatomy of Buzz: How to Create Word-Of-Mouth Marketing by Emanuel Rosen
like many books before this, Rosen writes on how to understand the power of world-of-mouth marketing. the book is a good overviewer but worth skipping if you have read a few of these types of books.
the boof was given to me by Mel Ochoa, one of my former coworkers at BridgePath.
agreed. i read/skimmed it a while ago. ideavirus is an easier read.
Very nice site. Will sure visit again.