Marketing Manager at BabyCenter

From my friend Ellisa Feinstein:

There is an opening in our San Fran office for a
marketing manager. If you know anyone who might be
interested, please pass along. Please reference Mitch Weinstein.

COMPANY BACKGROUND:
San Francisco-based BabyCenter, LLC is searching for a
seasoned Marketing Manager who will be responsible for
managing online marketing efforts and overseeing the
company’s market research initiatives.

BabyCenter is a wholly-owned subsidiary of Johnson &
Johnson, and the leading online content and e-commerce
company specifically serving the needs of expectant
and new parents. Launched in 1997, BabyCenter is a
three-time Webby Award recipient, providing
exceptional online content, an online baby store
featuring thousands of products for maternity and
baby, and the largest online parents community.

KEY ROLES & RESPONSIBILITIES:
· Oversee online marketing efforts including strategic
planning, vendor negotiations, creative development
and measurement. Work with cross-functional teams to
maximize registration conversion.
· Lead and coordinate consumer research projects
including tracking key company metrics, qualitative
and quantitative user research and product-related
surveys. Responsible for formulating and fielding the
research (working with outside vendors as necessary)
and disseminating the results around the company.

*** The Marketing Manager must have prior experience
managing successful online advertising campaigns and supervising substantial consumer research projects from start to finish. ***

The ideal candidate will have a minimum of 5 years
experience in marketing, a proven ability to work
independently and with cross-functional teams, and has
prior success in a fast-growing, fast-changing
environment. Excellent communications skills are a
must.

HOW TO APPLY:
E-mail us at jobs@babycenter.com and write in the
subject line “Marketing Manager.” Please include a
cover letter and resume.

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