Monthly Archives: January 2004

Clay Shirky on Is Social Software Bad for the Dean Campaign?

Clay Shirky writes in Many-to-Many: Is Social Software Bad for the Dean Campaign?

Shirky gives a very interesting analysis of not just the Dean campaign but its supporters. Too often people tend to support a candidate because of a candidate’s tactics rather than what the candidate will actually do in office.

Many Dean supporters liked Dean because he was anti-war and tough. But many others like Dean because he used the Internet to get support. The later, a tactic, is the wrong reason to like a candidate.

In 2000, many CEOs in Silicon Valley supported Gore because “he gets the Internet.” And its true, Gore was personally a lot more tech savvy than Bush. But Gore was on the wrong side of almost every major tech issue. Now you can still support a candidate that is against all your business interests — that is admirable — but you shouldn’t support someone based on a tactic.

Fundraising Director for Steve Poizner for Assembly

My friend Andy Hoar, campaign manager for Poizner for Assembly, is hiring for the following help:

Fundraising Director for Steve Poizner for Assembly (www.joinsteve.com):

We are a political campaign looking for a multi-talented and experienced Sales Professional with strong sales and sales mgmt skills, who’s organized, and has a track record of delivering success. This person will
build a pipeline of qualified donors from campaign internal lists and such by:

– Pre-qualifying donor prospects according to criteria such as: current ability to give, donations history, and interest in the candidate’s platform
– Contacting and “warming up” prospects for the candidate to close (via email, letter, and phone)
– Organizing and coordinating “Meet and Greet” events and fundraisers for potential donors to hear directly from the candidate

This is a full-time, paid position. Salary range will be $4-6K/month and/or based on a commission tied to campaign fundraising success (expecting to raise $1-1.5MM). The contract will run through Nov of 2004
and the position will involve working some nights and weekends. Interest in/understanding of politics and/or political fundraising desired but not required.

We are looking for a resourceful and capable individual who is a quick learner, a self-starter, and a creative problem-solver. 5 years minimum successful sales experience (preferably including inside sales/telesales
experience).

Contact: andy@joinsteve.com

Director of E-Commerce at Elie Tahari

From my friend Jason Epstein, CTO of Elie Tahari:

Elie Tahari, a high-end women’s apparel company is seeking a Director of E-Commerce for its successful electronic retail boutique, http://www.elietahri.com. Position in NYC.

This position will be primarily responsible for increasing profitability of our web-based sales efforts. Candidates must have experience managing promotional/merchandising activities on Web sites, marketing/selling high end luxury products through online retail outlets. Candidates must be seasoned in marketing and e-commerce management with a proven track record of creating, developing and launching web based sales programs.

Additional responsibilities include overseeing and managing marketing campaigns, business development, customer service and financial analysis.

Must have 5+ years’ experience with a background in marketing (specifically search engine optimization and related areas) and business development, preferably in the ecommerce realm, as well as a track record of outstanding web-based sales, or P&L track record in growth opportunities. The qualified applicant will possess strong analytical skills with the ability to analyze and target opportunities from both a market and customer perspective. Must be a hands-on, results-driven person. Excellent project management, financial analysis, and communications skills, both written and verbal, are required. Must be a team player and a self-starter. BA in Business/Marketing preferred.

Location:
510 5th ave 3rd floor
new york, ny 10036

Marketing Manager at BabyCenter

From my friend Ellisa Feinstein:

There is an opening in our San Fran office for a
marketing manager. If you know anyone who might be
interested, please pass along. Please reference Mitch Weinstein.

COMPANY BACKGROUND:
San Francisco-based BabyCenter, LLC is searching for a
seasoned Marketing Manager who will be responsible for
managing online marketing efforts and overseeing the
company’s market research initiatives.

BabyCenter is a wholly-owned subsidiary of Johnson &
Johnson, and the leading online content and e-commerce
company specifically serving the needs of expectant
and new parents. Launched in 1997, BabyCenter is a
three-time Webby Award recipient, providing
exceptional online content, an online baby store
featuring thousands of products for maternity and
baby, and the largest online parents community.

KEY ROLES & RESPONSIBILITIES:
· Oversee online marketing efforts including strategic
planning, vendor negotiations, creative development
and measurement. Work with cross-functional teams to
maximize registration conversion.
· Lead and coordinate consumer research projects
including tracking key company metrics, qualitative
and quantitative user research and product-related
surveys. Responsible for formulating and fielding the
research (working with outside vendors as necessary)
and disseminating the results around the company.

*** The Marketing Manager must have prior experience
managing successful online advertising campaigns and supervising substantial consumer research projects from start to finish. ***

The ideal candidate will have a minimum of 5 years
experience in marketing, a proven ability to work
independently and with cross-functional teams, and has
prior success in a fast-growing, fast-changing
environment. Excellent communications skills are a
must.

HOW TO APPLY:
E-mail us at jobs@babycenter.com and write in the
subject line “Marketing Manager.” Please include a
cover letter and resume.