Book: The Anatomy of Buzz: How to Create Word-Of-Mouth Marketing

Review of The Anatomy of Buzz: How to Create Word-Of-Mouth Marketing by Emanuel Rosen

like many books before this, Rosen writes on how to understand the power of world-of-mouth marketing. the book is a good overviewer but worth skipping if you have read a few of these types of books.

the boof was given to me by Mel Ochoa, one of my former coworkers at BridgePath.

2 thoughts on “Book: The Anatomy of Buzz: How to Create Word-Of-Mouth Marketing

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