book: Paradox of Choice

ParadoxThe Paradox of Choice: Why More Is Less by Barry Schwartz

Last May, Esther Dyson pulled me aside and said that if I was to read one book this year it should be Paradox of Choice. She was right … I loved the book.

And while some of the concepts are mentioned in Blink and in other books, Paradox of Choice is extraordinarily interesting and profound. The book is less about how people make choices than on happiness (especially the second half of the book). And I think it gives a lot of insights into human satisfaction, grief, and more.

While I won’t get into the nitty gritty of the book, I will highly recommend it. Like Esthr says, Paradox of Choice is a book one should read soon.

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