In theme of putting up crazy business ideas … here’s one … Let’s create a new cigarette brand.
I know what you’re thinking … ehhh Hoffman, you’ve got a few loose screws. And while that is probably true … indulge me for a second …
We’ll call our brand of cigarettes “Death”
The slogan will be “smoking WILL kill you.”
And instead of a cowboy or a hot model or a crazy cartoon camel, this cigarette mascot will be a skull and cross bones. Yes, stay away. It is Death.
We’d put something like this on the packaging: “We suggest you do not smoke. All the executives at Death do not smoke because we know smoking will kill you and it will kill others around you.”
Would this sell? Not sure. But my guess is that there is a large enough audience of smokers out there who are tired of big tobacco lying to them and pushing cigarettes on kids. Death would be just the opposite. We’d be very up front with our customers — we will probably kill you and we don’t think you should buy our product.
“Death” might encourage people not to take up smoking or to quit.
Truth in advertising might actually work.