The Long Tail
by Chris Anderson
Yeah … I read it … just like everyone else … actually, I listened to it on audible. Frankly, I was under-whelmed. The original article was brilliant though.
But it was good to ingest The Long Tail not long after reading Paradox of Choice … as the two books, in many ways, are debating with one another for two different world views. Paradox is a proponent of limiting your choices. Tail is about infinite choice. I tend to be more an infinite choice person myself … and I know that is scary to a lot of people … but I enjoy being around people that are not scared of these choices.
At Rapleaf, when we give offers to new employees, we allow them to choose what salary they want. For instance, an employee might be able to choose between $0 – $xxx,000 salary and will get stock options inversely proportional to the salary they take. So essentially there is infinite choice. This freaks some people out but others feel absolutely empowered.