Competing on Analytics: The New Science of Winning
by Thomas H. Davenport, Jeanne G. Harris

This book was referred to me by Silicon Valley super-angel (and Rapleaf board member) Eric Di Benedetto.   It is a good book that reveals to power of analytics and value of making decisions with deep data.   It is kind of like Moneyball for businesses.    It is a good book, very quick read, though not a lot of surprising content if you are in this space already.