book: Applebee’s America

Link: Applebee’s America: How Successful Political, Business, and Religious Leaders Connect with the New American Community: Books: Ron Fournier,Douglas B. Sosnik,Matthew J. Dowd.

this is a good book about microtargeting.    worth reading — especially if you are interested in the most innovative technology in the 2004 election (and sure to be widely used in 2008).

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