loved Mark Penn’s Microtrends [book]

Microtrends — The Small Forces Behind Tomorrow's Big Changes
By Mark Penn

Mark Penn, until recently the strategist and pollster for Senator Clinton's bid for President, wrote this gem of a book called Microtrends.   i absolutely loved this book.     the book detailed little trends that move markets and presidential elections.   This book has great nuggets and is an easy read.   I highly recommend this book.

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