1 thought on “12% of new gym memberships are started in January.

  1. Niall Kennedy

    The difference may be in personal vs. corporate memberships. Many companies now have healthy work initiatives including free or discounted memberships to all employees. This practice may skew the total number of new memberships engaged by personal actors.
    Other random stats I’ve heard: 10% of a gym’s membership actually uses their membership every month. In Sydney 90% of young adults belong to a gym.

    Reply

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