Best writings in the past few years

Lanny Davis recently asked me to put together my most popular writings over the last few years to share.  Here they are:

When Good Isn’t Good Enough
A company should focus on only hiring Great people.
http://www.businessweek.com/technology/content/feb2008/tc20080221_017760.htm

Why Hiring is Paradoxically Harder in a Downturn
Noise goes up but the quality stays the same.
http://www.huffingtonpost.com/auren-hoffman/why-hiring-is-paradoxical_b_207863.html

Engineers are the Best Deal – So Stock Up on Them
Discussion on how engineering productivity gains far outstrips their pay increases.
http://www.techcrunch.com/2009/06/23/engineers-are-the-best-deal-so-stock-up-on-them/

Recessions Promote Breakthrough Innovations
Economic downturns are good for innovators and bad for pretty much everyone else.
http://blog.summation.net/2008/03/recessions-prom.html

When and Why We Pendulum
Humans tend to over-correct from past mistakes.
http://www.huffingtonpost.com/auren-hoffman/you-think-for-yourself-bu_b_182605.html

It Takes Tech to Elect a President
A history of how politicians have used technology is successful campaigns.
http://www.businessweek.com/technology/content/aug2008/tc20080822_700775.htm

Think for Yourself but you Act Like Your Friends (on homophily)
Our friends influence us more than we think.
http://www.huffingtonpost.com/auren-hoffman/you-think-for-yourself-bu_b_182605.html

Bird of a Feather Shop Together
A discourse on how our friends influence what we buy.
http://www.huffingtonpost.com/auren-hoffman/you-think-for-yourself-bu_b_182605.html

Common Traits of A-Players
Some musings on what A-Players have in common.
http://www.huffingtonpost.com/auren-hoffman/common-traits-of-a-player_b_423423.html

Insider’s Guide to Tech-Job Hunting
Eight tips to finding a job in a recession.
http://www.businessweek.com/technology/content/aug2009/tc20090831_615357.htm

A Call for Transportation Innovation
Innovation in transportation since 1969 has fallen short of our dreams.
http://www.businessweek.com/technology/content/sep2009/tc20090930_048677.htm

Sweat the Small Stuff
Sometimes the little things are most important in business.
http://blog.summation.net/2010/01/sweat-the-small-stuff.html

Seeking Great Candidates Online
Tips on how to find and hire great people.
http://www.businessweek.com/technology/content/dec2009/tc2009129_462122.htm

Social Media Gender Gap
Women are far outnumbering men in use and adoption of social media.
http://www.businessweek.com/technology/content/may2008/tc20080516_580743.htm

Going by the Board
Advice on putting together an advisory board.
http://www.businessweek.com/smallbiz/content/aug2003/sb2003086_8777.htm

A Second(ary) Chance for Venture Capital
Troubled VCs need to rethink how they invest in start-ups.
http://www.businessweek.com/technology/content/jul2009/tc2009072_372278.htm

Everything You Learn in College is Wrong
http://www.huffingtonpost.com/auren-hoffman/you-think-for-yourself-bu_b_182605.html

Do Successful Politicians Have more Daughters
Male politicians with more daughters seem to be more successful
http://www.huffingtonpost.com/auren-hoffman/you-think-for-yourself-bu_b_182605.html

Who Cheats More: Democrats or Republicans?
Trying to answers the eternal question.
http://www.huffingtonpost.com/auren-hoffman/who-cheats-more-democrats_b_292420.html

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