Today’s Wall Street Journal has a great article about how scented bowling balls are all the rage amongst hard core bowlers.

snip:

“The couple next sniffed a ball perfumed in strawberry … Ms. Gonzalez liked that one, too, but after sampling other balls smelling of amaretto and banana, she wound up buying a $139 ball that had cinnamon-apple fragrance.”

AP has another story: MAKING SCENTS by Carrie Antlfinger.

amazing how innovation can breath life into a staid product line…