This was a fun book sent to the SV100 in July. Amazingly enough, it is the first Seth Godin book I’ve read — and a good read. (part of value-add of this book is that it is very short)

Based on this book (and based on www.sethgodin.com — Godin’s blog that I read regularly), I would highly suggest reading at least one of Godin’s books to get a flavor of his interests, style, and point of view.