Why Not? by Barry Nalebuff and Ian Ayres

every entrepreneur and inventor should read this book.   it is short, quick, and filled with items to make you think … literally.   the book really helps you think through problems and come up with unobvious solutions.   i highly recommend it.

I met Barry Nalebuff at a Renaissance Weekend a few years ago and have just now gotten around to reading Why Not.   that is definitely my loss.  i should have read it earlier.   especially since i loved Co-opetition, Nalebuff’s first book.   

summation: read this book.   it is a goodie.