Why Not? by Barry Nalebuff and Ian Ayres
every entrepreneur and inventor should read this book. it is short, quick, and filled with items to make you think … literally. the book really helps you think through problems and come up with unobvious solutions. i highly recommend it.
I met Barry Nalebuff at a Renaissance Weekend a few years ago and have just now gotten around to reading Why Not. that is definitely my loss. i should have read it earlier. especially since i loved Co-opetition, Nalebuff’s first book.
summation: read this book. it is a goodie.