i did a second stint as a guest columnist at VentureBeat.

see: The oncoming video ads movement

Snip:

And an ad in the video, even at the end of the video, has your complete attention. Complete. The only ad medium that captures a greater percentage of your attention are urinal ads…especially after a few soy caramel macchiatos.

what i’ve found out is that Matt Marshall is not only a great writer (everyone knows that), he’s also a great editor.

(and special thank you to Vivek Sodera at Rapleaf who edited this piece and gave it voice and life)