read made to stick by the heath brothers

Just finished this on audible (biking to work is great for consuming audio books). Really liked this book about how to make ideas sticky. Highly recommend — good read and very impressed with the Heath brothers (Chip and Dan).

1 thought on “read made to stick by the heath brothers

  1. Brett

    Auren–Brett here. I took Chip’s class “How to Make Ideas Stick” at the GSB and it was one of the best. Chip is a dedicated professor who not only is a domain expert in his topic but also clearly works hard to improve his teaching skills, which I would say is fairly rare. Very useful class, but also interesting and fun.


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