Market differentiation in news weeklies?

I subscribe to four American news weekly magazines: Time, Newsweek, US News & World Report, and The Week. This week, two of the four — Time and US News — both had the exact same picture on the cover (an American soldier in Fallujah). The Week featured the same picture on page 4 — its most prominent news page. Only Newsweek had the foresight not to publish the same photo.

The photo is an AP photo — so it is shareable by all outlets — but it shows the lack of market differentiation in the magazine news business.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s